Eurogrip Introduced in the Philippines
TVS Srichakra is committed to strategically build a strong presence in the high potential Philippines two wheeler tyre market. “Our Indian and international research and development teams have come together to develop Eurogrip Bee range & Protorq Extreme tires. In the preparatory phase, we conducted detailed market research and studies to understand various parameters ranging from tyre quality functions, pattern preferences and customer usage. Further, the tyre prototypes developed were put through rigorous testing in local Philippines conditions. We are confident that these tires will delight our customers with an effortless riding experience suited for different conditions,” said Mr. Sivaramakrishnan V, Chief Technology Officer, TVS Srichakra Ltd.
Eurogrip Bee Sport and Bee Connect tires come with an asymmetric pattern. The tires have high-flexibility polymer compounds that provide uniform traction and wear with skid-proofing on wet roads as well as excellent wet and dry grip. The stronger reinforced casing gives high durability and long tyre life. They are compatible with a wide range of bike models such as Suzuki Raider R150, Honda Beat ,Yamaha Mio 125 and more. Bee range tires have some of the international Eurogrip technologies like Optimized Tread Pattern Design Technology (OpT-PaD), Air Seal-Inner Liner Technology (A-SeT) and Roll Balanced Unique Tyre Construction (RoBusT).
“This is an exciting moment for us as we further build Eurogrip as a strong global brand and foray into the Philippines market. This will be one of our important international markets going forward and we will invest in terms of infrastructure, sales processes as well as brand. Eurogrip Bee Range & Protorq Extreme Radials are the first of many products we have planned for this market,” said Mr. Madhavan, EVP – Sales & Marketing, TVS Srichakra Ltd.
Mr. Jomar Arcega, President of of JDR Arcega Trading - the official importer of Eurogrip in the Philippines, is very proud and positive on the products of Eurogrip. Mr. Arcega shared during the launch, “Our company decided to work with Eurogrip in making their tires available in the Philippines because we believe not only in the quality of their tires but we also believe in their R&D, that they can produce and develop tires that can be enjoyed by every Filipino motorcycle rider. Our company with the help of our distributors will make sure that Eurogrip tires will be available in every town in the Philippines and we will also guarantee not only quality products but also an exemplary service for our Filipino motorcycle riders”
